I am currently working as a Senior UX Designer at Equifax AU/NZ. I am leading the customer experience within channels in origination, process improvement, and transformation.🐛 ➡ 🦋
Throughout my career, I have had the opportunity to bring a diverse range of projects to life, including newsletters, e-commerce sites on Shopify, banking origination forms, native and sponsored advertisements that consider both business and users. I have honed my skills in delivering seamless experiences across different environments, including responsive websites, and iOS and Android apps.
I have also had the privilege of working with a wide range of industries, each with its unique challenges and opportunities. From news publishing sites and advertising to financial institutions, telecommunications, entertainment, and the gaming industry, I have gained valuable insights and expertise that I bring to every project I work on. Each new experience has allowed me to grow as a designer and develop innovative solutions that drive results and create meaningful connections with users. My motivation is the ‘journey’ to finding the balance that works for all users. It might not always be the reality however as the saying goes, “you shoot for the moon. Even if you miss, you'll land among the stars.”
In my work, I am driven to gain a comprehensive understanding of processes and products. I seek out challenges and collaborate with inspired individuals on projects that push me to grow and learn. Together, we strive to create something meaningful and impactful at work.
Linkedin Profile : linkedin.com/in/margreat
Extra information
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Product Strategy 🔮
Aligning with the business by getting to know the stakeholders, brand strategy, business goals, priority, values, and project scope
Discovery 🔎
Diving in the unknown, what do we know? what we don't know? Who's doing this well within the business? Sometimes there might be some, small user testing to test some concepts. Bringing the quants and quals out.
Define ✏️
Here I put the findings together and now everything is forming a picture. I then look at who the users is, what they're trying to achieve? Looking for patterns and potentially, mapping out the journey.
Design 🖼
How do we create the solution with the client problem. How do we design the end product to help support what the user wants to accomplish, while supporting the goal of the client? We begin mapping the new user journey.
Test & Iterate 🧪
prototyping for one last round of user testing before any lines of code are written. The client will be able to see the finished product and even interact with it. It is then turned over to the developers.
Deliver 🎁On standby and making sure that what’s being developed is matching the final UI and I’m available for any maintenance support to ship the products.
Party 🎉
This can never be in any place but after getting every step checked. After all there must be a potluck, dinner and karaoke nights.
